About
I’m a multidisciplinary designer and creative strategist with a background in experiential marketing and architectural design. I specialize in creating immersive brand experiences that combine AI, architecture, and storytelling. My expertise in 3D design, visual merchandising, and retail activation allows me to transform spaces into memorable, engaging environments that resonate with audiences.
Hi, I’m Melody
Experience & Brand Designer
Education and Early Projects
I studied architecture, focusing on commercial design and bespoke research techniques that adhere to the modern user. My thesis was about transforming the Hearn Power Plant, an industrial landmark in Toronto’s Portland, into a startup community hub. Out of over 200 students, I was accepted into this thesis program, and my work was featured in the annual showcase.
I’ve also completed various mentorship programs, digital marketing courses, and user experience workshops, and learned about AI integration. I’m certified in Google Foundations of User Research (UX Design) and was honoured in the Ad Imaginations x Design Buddies Design Challenge.
Work Experience
Giannone Petricone Associates
Over the past year, I collaborated closely with the firm's upper management, PR and business development specialists, consultants, and communications team to enhance our digital marketing efforts. I led content creation and marketing initiatives for notable projects such as The Well Market, The Royal Hotel, and Terroni Restaurants. My contributions resulted in significant growth in our social media strategy and community engagement. Additionally, I played a pivotal role in preparing award packages for prestigious programs like the Dezeen Awards, Conde Nast Hot List, and the Gold Key Awards. I also implemented effective tracking systems to analyze social media performance, improve our SEO strategies, and contribute to the successful finalization and launch of our new website.
WZMH Architects’ Sparkbird Lab
I worked full-time for a year on marketing and branding innovative architecture products like the MySun carbon footprint tracking app and the Speedstac modular housing project to aid in rebuilding Ukraine post-war. I was also on the team that founded the annual hackathons featuring specific events such as the SheBuilds hackathon, supporting female STEM students abroad.
IIBYIV Design
As a part-time student at the studio, I supported ongoing projects, using my technical skills in AutoCAD and Photoshop. I coordinated renderings and communicated with suppliers to ensure we met our project goals. I gained hands-on experience in material selection while organizing and maintaining the design library. Additionally, I introduced AI-generated images for concept development. In my final term, I notably led a team of two contract workers to produce high-quality AI rendering for a proposal high-quality in a short timeline.
David Weeks Studio
While working remotely for David Weeks Studio, a vibrant lighting and design team based in Brooklyn, New York, I coordinated B2B sales efforts, fostering warm connections with partners via phone and email. I also crafted engaging social media content, blending visuals and photography.
Hobbies
Making floral arrangments
Baking
Spending time with my dog Shilo