Approach
I approach design as a systems problem, connecting product thinking, interaction design, and storytelling to create clear and intuitive experiences.
Experience
LOAM — Product & Brand Designer
November 2024 – Ongoing
- Led end-to-end product design for a multi-vendor sustainable marketplace, overseeing discovery, UX strategy, UI, and design system development.
- Designed vendor onboarding and product discovery flows to improve usability and cross-vendor comparison.
- Built and maintained a responsive design system across web, mobile, and marketing surfaces.
- Collaborated closely with engineering to prototype, test, and iterate on features while balancing technical constraints with user needs.
Giannone Petricone Associates — Digital Designer
July 2023 – June 2025
- Designed and launched digital experiences for hospitality and retail clients including Terroni Restaurants and The Royal Hotel.
- Translated client goals into product requirements and UX strategies across multiple digital platforms.
- Built interactive prototypes and design systems that communicated product vision and helped secure new client partnerships.
WZMH Architects (Sparkbird Lab) — Product Designer
January 2022 – June 2023
- Co-created the MySun app and Speedstac modular housing prototypes, translating research into human-centered product concepts.
- Organized and branded hackathons while leading rapid design sprints.
- Contributed to design development work for data center projects.
- Developed product demos and UI materials that improved stakeholder adoption and project visibility.
