Sembli
A one-paragraph overview of what Sembli is and who it is for. Set the stage in plain language without jargon.
A second paragraph on what I did on the project end-to-end and the decisions I owned.
A third paragraph on outcomes worth surfacing up front — launch, sentiment, metrics, or what shipped.
The specific tension users feel, named in one sentence.
A short, conversational paragraph that grounds the pain in a real moment or behavior.
A second paragraph that goes one layer deeper — what users try first, why it stalls, and the workaround they fall back on.
Why nowParagraph on the cultural or technological shift that makes this problem worth solving today and not five years ago.
Where existing solutions fall shortParagraph naming the dominant alternatives and where each breaks down for this specific user.
Optional second paragraph that draws a line between the gap and the opportunity.
A one-line description of the system, not the feature list.
Paragraph on how the pieces fit together — the spine of the experience and the unit of value each user gets.
A second paragraph that previews the three or four moves the rest of this section unpacks in detail.
Paragraph explaining how it works and what it earns the user.
A second paragraph on the trade-off or constraint that shaped this feature.
Paragraph explaining the job this feature does.
A second paragraph on how it pairs with feature one to compound the user's payoff.
Paragraph that ties the system together — the connective tissue users may not notice but rely on.
What I learned by listening before designing.
Paragraph framing how I gathered signal — interviews, audits, surveys — and the assumption I was testing going in.
Second paragraph on what surprised me and the moment the brief shifted.
MethodShort paragraph on the specific mix of methods and why each one was the right tool for that question.
What I heardParagraph synthesizing the pattern across conversations. Quote one user verbatim if it earns its place.
What it changedParagraph naming the design decision that flipped because of what I learned — concretely, not abstractly.
Insight one
One-sentence takeaway from research.
Insight two
One-sentence takeaway.
Insight three
One-sentence takeaway.
What I'd build next if I kept going.
Paragraph on the directions I'd pursue and the experiments I'd run first.
Short-termParagraph on the immediate next move — what would ship within a few weeks and how I'd measure whether it landed.
Long-termParagraph on the version of this product two or three iterations out — what becomes possible when the foundation is in place.
Open questionsParagraph naming the questions I haven't resolved yet and what evidence would help me answer them.
The lessons I'm carrying into the next project.
Opening paragraph framing the broader takeaway — what shifted in how I work, not just what I did.
Second paragraph on the moment I most underestimated and what it taught me about scoping.
Takeaway one
Short paragraph on what I'd repeat next time and the situation it applies to.
Takeaway two
Short paragraph naming a specific habit or check that earned its place in my process.
Takeaway three
Short paragraph on a tool or rule I'd retire if I started over.
Takeaway four
Short paragraph on the conversation I wish I'd started a week earlier.