Digitals for GPA
Social Media - Website Content - Newsletter - Presentation Design
Team
Giannone Petricone Associates
Pina Petricone (Principal), Courtney Meagner (Communications Specialist)
Collaborators
Frontier (Branding), Doublespace Photography, Office ISO (Architectural Visualizations), Kriss Communications (Public Relations)
Overview
During my tenure at Giannone Petricone Associates (GPA), I managed and created engaging social media and publication content. I connected with photographers and orchestrated a comprehensive social media strategy that drove engagement. Working alongside Principal Pina Petricone, I collaborated with a diverse range of outside designers, developing a set of administrative and design standards for social media. I strategically aligned content with marketing goals, curating captivating material that resonated with our audience and supported our overall objectives.
Design Solution
We created a branded set of outcomes and tangible assets on social media that fueled further growth. This included engaging visuals and posts that increased community growth and brand visibility across all social media platforms, Creating appealing content that improved user experience, showcasing our projects effectively, and regularly updating our newsletter to keep the audience informed and engaged with our latest news and projects. Additionally, I created and managed various stakeholder and client presentations.
Following the launch of GPA’s website, I took charge of managing and creating its content. This included updating the news section with articles, photographing and writing bios for employees, and creating new project pages and assets for current ones.
When the marketing team decided to debut a newsletter, I played a key role in its development. I optimized it for both mobile and web, edited our email contact list, and created shareable assets. Since then, we have successfully launched three editions, including a holiday card featuring custom AI headshots for each staff member—an enjoyable and innovative challenge.
During my tenure, I was responsible for creating and managing various presentations, including requests for proposal decks, internal knowledge sharing, and client presentations. I frequently used InDesign and PowerPoint to create and edit custom decks tailored to each specific purpose.
