Knotted In

Concept Design - Brand Identity - Logo - Motion - Social Media

Overview
Knotted In is a brand offering a wide range of shoelace accessories, timeless shoe charms, and exquisitely crafted laces. The primary aim of this endeavour was to establish a unified brand identity and develop a packaging strategy. Knotted In celebrates the intricate craft of knotting. Our skilled artisans and creative minds create elevated footwear with chic laces and charms.

Design solution
Drawing from nautical knot history and French Revolution salon influences, our design combines tradition and modernity, as seen in our polished visuals.

Social media mockups highlight our brand vision and narrative. This includes an image of a modern artisan tying laces, threads and spools representing the materials used, a grid of charm designs showcasing inclusivity and diversity, and historical references alongside modern interpretations of knotting techniques. The tagline “Stitching, Knotting, Sewing, Binding” is prominently displayed.

To build the grid, we focus on three key mockups that showcase the core elements of the brand. The first mockup features a close-up of a stylish shoe adorned with a gold charm on its lace, highlighting the brand's emphasis on customizability and fashion-forward designs. The second mockup presents a selection of curated charms and laces in a box, demonstrating the wide range of customization options available to our customers. Lastly, the third mockup combines product close-ups and lifestyle images in a collage, underscoring the brand's versatility and broad appeal to a diverse audience. These mockups collectively form the grid, laying the foundation for our brand's visual identity and engaging storytelling.

This collection of images and text blocks showcases the diverse inspirations behind the brand. It features a modern artisan tying laces, threads, and spools representing the materials used, and a grid of charm designs emphasizing inclusivity and diversity. Historical references, such as a painting from a French Revolution-era salon, are juxtaposed with modern interpretations of knotting techniques. The phrases “Stitching, Knotting, Sewing, Binding” and “Inspired by the Everyday” highlight the brand’s commitment to craftsmanship and creativity. The overall design is sophisticated and meticulously crafted, reflecting the blend of tradition and modernity that defines "Knotted In."