Lost
Concept - Visualization - AI Implementation
Client
Uber Eats
Collaborator
Liam Fleming
Overview
This project was crafted as an entry for the Design Buddies X Ad-Imaginations Challenge, where it earned an honourable mention for its compelling ad design created with AI, employing Midjourney and Adobe Firefly. The objective was to craft a visually striking and conceptually intriguing advertisement for Uber Eats, showcasing their delivery service to stand out visually while also conveying a clear and compelling message about the benefits of using Uber Eats.
Design Solution
The concept for "Lost" leverages the idea of Uber Eats delivering to the most remote and unexpected places, emphasizing the service's reliability and reach. The project utilizes advanced AI techniques to generate surreal and immersive visuals that blend every day delivery scenarios with fantastical landscapes.
The process of creating an advertisement for Uber Eats involved selecting a central concept focusing on convenience and delight. The preliminary visuals were developed using Midjourney, exploring various styles and compositions to find the most effective design. Adobe Firefly was utilized to enhance the initial designs, paying attention to details, color balance, and overall visual harmony. Iterative feedback and refinement were key to ensuring the final design achieved the highest standards of impact and clarity.
The advertisement combined striking visuals with a clear message about the benefits of Uber Eats. The use of AI tools allowed for a high level of creativity and innovation, resulting in a standout piece that gained recognition in the Design Buddies X Ad-Imaginations Challenge. This project exemplifies how AI tools can enhance modern advertising design by pushing boundaries and producing compelling visual content. The honorable mention received in the challenge validates the success of the project in delivering a captivating advertisement for Uber Eats.
Mountainous Terrain:
A delivery person is shown biking through a rugged, snowy mountain path, emphasizing determination and perseverance. The juxtaposition of the Uber Eats delivery in such an extreme environment underscores the message that Uber Eats can deliver anywhere.
Savannah Landscape:
This image places the delivery person in the midst of an African savannah, biking past wildlife and acacia trees. The warm tones and adventurous setting highlight the exotic and far-reaching capabilities of Uber Eats.
Underwater Adventure:
A surreal underwater scene where the delivery person is swimming with an Uber Eats bag. This fantastical setting showcases the brand's promise to deliver even in the most unexpected and imaginative scenarios.
